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BRITISH 'BEEF'

-  The UK government has banned all fast food advertising on TV and social media before 9pm.
-  Obesity-tackling scheme nurtures an unhealthy relationship with food, instead of encouraging balanced diets.

A CROWN
FOR ANYONE

Burger King cares about quality nutritional values. Their efforts towards inclusive authenticity aim to prove that  Burger King creates balance for everyone, whether you are on a diet or not. 

Burger King | Stunt | Video

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King for a Day

PASS THE
CROWN

 Burger King will rebel against the ban by passing the crown every day to a randomly selected ‘King’, who gets to film and produce a commercial that shows Burger King through their eyes; be it a clever prank or an upper-crust restaurant review.

Airing daily before the ban, Burger King will keep crowning new kings to prove their point and position on the issue. 

-Case Study-

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