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BRITISH 'BEEF'
- The UK government has banned all fast food advertising on TV and social media before 9pm.
- Obesity-tackling scheme nurtures an unhealthy relationship with food, instead of encouraging balanced diets.
A CROWN
FOR ANYONE
Burger King cares about quality nutritional values. Their efforts towards inclusive authenticity aim to prove that Burger King creates balance for everyone, whether you are on a diet or not.
Burger King | Stunt | Video

King for a Day
PASS THE
CROWN
Burger King will rebel against the ban by passing the crown every day to a randomly selected ‘King’, who gets to film and produce a commercial that shows Burger King through their eyes; be it a clever prank or an upper-crust restaurant review.
Airing daily before the ban, Burger King will keep crowning new kings to prove their point and position on the issue.
-Case Study-
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