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WEAR & TEAR
- Clothes only get worn 7 times (on average)
- 37% of 16-24 year-olds find re-wearing outfits embarrassing
- Social media immortalizes fashion and changes trends fast.
STYLE W/O
STRINGS
Instead of experimenting with style to change your personality, experiment with personality to change your style and extend the lifetime of clothes!
H&M | SOCIAL | EVENT
Thread
ENTER: THREAD
Thread is a social media platform and rental thrift store. Each item of clothing is upcycled and re-designed in collaborations with sought-after sustainable designers.
They are all given a unique # code, allowing users to ‘tag’ them in their social media posts like they would their friends. All their online appearances are compiled into a 'Thread' story format, for inspiration and credibility.
-Physical Work-
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